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Retail stores are not typically known for their generosity, but consumer electronics giant Best Buy has recently been unexpectedly generous to two customers. Both of the shoppers ordered iPads online and were shocked when a box filled with five of them arrived at their door. When contacted, the company…

Businesses spend millions every year to attract customers and prove that they deserve the trust of the public. According to the 2013 Harris Poll Reputation Quotient, that money is well spent because six out of ten American shoppers study a company’s reputation before buying from them. The reputation…