Chan Gailey experienced it. He coached the Yellow Jackets of Georgia Tech, but his lesson came when he was the coach of Alabama’s Troy State and that small college was playing for a National Championship. The week before the big game, he was headed to the practice field when a secretary called him back to take a phone call.
Somewhat irritated, Gailey told her to take a message because he was on his way to practice.
She responded, "But it's Sports Illustrated."
"I'll be right there," he said.
As he made his way to the building, he began to think about the upcoming article. It would be great publicity for a small school like Troy State to be in Sports Illustrated. As he got closer, he realized that a three-page article would not be sufficient to tell the whole story. Coming even closer to his office, he started thinking that he might be on the cover. "Should I pose or go with an action shot," he wondered. His head was spinning with all of the possibilities.
When he picked up the phone and said hello, the person asked, "Is this Chan Gailey?"
"Yes, it is," he replied confidently.
"This is Sports Illustrated, and we're calling to let you know that your subscription is running out. Are you interested in renewing?"