A tiger met a lion as they sat beside a pool.
Said the tiger to the lion, "Why are you roaring like a fool?"
"That's not foolish," said the lion, with a twinkle in his eyes,
"They call me the king of all beasts because I advertise."
A riabbit heard them talking, ran on like a streak.
He thought he would try the lion's plan, but his roar was just a squeak.
A fox came to investigate and had lunch in the woods,
And so my friend, when you advertise, be sure you've got the goods.
Source: The Incredible Power of Kingdom Authority Workbook (pg.83), Adrian Rogers, LIfeway, (c) 2002