After several disappointing seasons, the Minnesota Timberwolves Basketball team decided the best way to begin a new season was honesty. Before the 2010 season began, The Timberwolves took out a full-page ad in the Minneapolis newspaper to talk to their fans. The ad included an open letter to fans that acknowledged negatives, pointed to positive, and outlined the team’s plan to improve in the coming seasons.
The team’s chief marketing officer Ted Johnson said the ad was part of the team’s plan to establish a new relationship with fans and bring transparency to the way it operated. The franchise has struggled for the past six seasons. The ad did not make any promises about the upcoming campaign either, simply stating, “So will we challenge for the NBA championship this year? Not likely.”
--Truth in advertising: Wolves tout rebuilding plan, http://www.washingtontimes.com/news/2010/sep/13/truth-in-advertising-wolves-tout-rebuilding-plan/; September 13, 2010, Illustration by Jim L. Wilson and Jim Sandell
Colossians 3:12 (CEV) “God loves you and has chosen you as his own special people. So be gentle, kind, humble, meek, and patient.”