Millions of people across the country got a little bit of the Bible during Super Bowl XLV when a commercial produced by a Christian group aired unexpectedly. Fox Sports had originally said they would not air the spot because it contained too much “religious doctrine” and because they felt it was too offensive. The ad pictures a group of friends watching a football game in a living room. While cheering a player for making a tackle, they notice the player is wearing eye black strips with “John 3:16” printed on them. One of the friends asks another, what that means. When he shrugs, the first person offers to look it up on his cell phone. The ad concluded with the website, and the words, “A Message of Hope.”
The website provided a simple explanation of the verse’s meaning. The Alabama based organization, Fixed Point Foundation, says as a result their website drew so much traffic that it was difficult to load the web page. Fixed Point Foundation issued a statement afterward saying, “Few people have the opportunity to say something truly meaningful. And, more often than not, that opportunity is wasted. Even our biggest media and cultural event, the Super bowl, is chock full of million-dollar clutter. Massive amounts of money are spent talking about trivial things, like beer and potato chips.”
-- http://www.christianpost.com/news/john-316-ad-airs-unexpectedly-during-super-bowl-48860 ; Monday, February 7, 2011, Illustration by Jim L. Wilson and Jim Sandell.
Ephesians 5:15-17 (NASB) Therefore be careful how you walk, not as unwise men but as wise, (16) making the most of your time, because the days are evil. (17) So then do not be foolish, but understand what the will of the Lord is.