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CREATIVITY

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The marketing techniques used to entice people to eat more junk food may also be helpful in getting children to eat healthier. A study published in the Journal of Preventive Medicine allowed students in seven New York elementary schools to select a serving of lunch vegetables with innovative names such as “Silly Dill Green Beans” or “Tasty Tiny Tree Tops.” They found students in the study ate twice as many vegetables if they had exciting labels over a simple name like “Food of the day.” In school lunch situations, where no new names were used, the number of students who selected a serving of vegetables went down 16 percent. Lead author of the study, Brian Wansink, said parents who want to get their children to eat healthier might be better off taking five extra minutes to think of a creative name for a vegetable as opposed to making a perfect sauce. Wansink added, ”Giving anything a name goes a long way for making somebody believe it will taste better.” Lead with an exciting name, and “your taste buds will follow.”

Renamed Veggies may taste better.-- --Jim L. Wilson and Jim Sandell

'Power Punch Broccoli'? New Names Spice Up Veggies, By Dr. Julielynn Wong, http://abcnews.go.com/Health/power-punch-broccoli-names-spice-vegetables/story?id=17257968#.UFhwr7JlSZk; Accessed September 18, 2012.

Psalm 111:5 (CEV) He gives food to his worshipers and always keeps his agreement with them.

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