The Common Advice of Peter Drucker

Everyone who walks into the [office of Rick Warren] is reminded of Drucker's well-known advice, which appears on a print that Drucker signed and gave to Warren:

• "What is our business?"
• "Who is our customer?"
• "What does the customer consider value?"
  
  

Souce: Leadership Network Feature, Leadership Network e-newsletter, 14-Nov-2005, http://www.pursuantgroup.com/leadnet/advance/nov05o.htm (accessed 14-Jan-2009)